Palm Trees

Mental Healthcare copywriting & Marketing

I've been writing content and ghostwriting for more than 20 years. Mental healthcare is an area of special interest and expertise. I'm familiar with the particular tone and approach needed to appropriately and ethically market therapy practices and other mental healthcare services.

Mental health practices must show high levels of compassion, empathy, experience, and awareness in their marketing and written materials. I offer specialized copywriting and ghostwriting for mental healthcare practices, providers, and treatment centers so they can connect with potential clients authentically.

I have extensive experience writing the following key marketing elements for mental healthcare professionals and treatment centers:

 

  • Web pages & Landing pages

  • eBooks

  • Articles

  • Blog posts

  • Online training courses

  • Email marketing

  • Press releases

  • Profile pages (e.g. Psychology Today)

I have an MBA and work quickly and efficiently because I "get" mental health. I've been copywriting and ghostwriting for more than 20 years, and I'd love to work with you! 

Relevant background: 

  • Bachelor's degree in Journalism/Communication

  • MBA in Marketing Communication

  • Journalist/Reporter for 2 years

  • Ghostwriting/copywriting for +20 years

  • Marketing expert

  • Extensive experience writing for mental health

I have written compassionately and thoughtfully about the following mental health conditions and treatments:

  • Anxiety

  • Depression

  • CBT & DBT

  • Eating Disorders

  • Addiction

  • Self-Harm

  • Suicidality

  • PTSD & Trauma

  • Childhood/Teen Mental Health

  • OCD

  • ADD

  • Benefits of Therapy

  • Treatment Centers

  • Family Therapy

  • Finding/Selecting a Therapist

Here are some of the ways written marketing communications can help you grow your mental health practice or treatment center: 

Web Pages & Landing Pages

Your website is a critical part of being found and hired as a mental health professional. It’s important to have a well-organized, well-written website that communicates your professionalism and empathy. Patients and clients want to work with people with whom they feel connected, and that’s exactly what great copywriting does. In mental health, you can’t be overly promotional or pushy, so traditional marketing techniques don’t work very well. It’s better to connect with prospective patients emotionally through authentic and emotionally intelligent web copy. 

eBooks

One way to help patients gain trust and want to work with you is to offer an eBook. This is a low-risk way for prospects to get to know who you are and how you work. They can get a feel for your tone and style, which will help them feel more comfortable about reaching out to you for professional support and treatment. 

Articles

Therapists with a unique point of view can improve their visibility by submitting professional articles to media outlets and blogs. An excellent example of this is Psychology Today, which features blog posts from mental health professionals across the board. A high-quality article can help drive traffic to your website and make it more likely that prospects will reach out to you.

 

Blog Posts

Writing blog posts designed to support your existing and prospective clients is a brilliant way to show how much you care about them. Your kind, compassionate blog posts can help clients navigate tricky situations and help prospective clients get a glimpse of what working with you would be like.

 

Online Training Courses

Many therapists find that online training courses are an excellent way to extend their reach beyond the local area and provide passive income. Online training courses can cover a broad variety of topics and help extend your ability to support clients. 

Email Marketing

Email lists are a wonderful way to keep existing, past, and prospective clients aware of you. And, of course, it helps to include your referring partners in the loop, too. Insightful, meaningful emails sent every once in a while (or more) keeps you top-of-mind and increases the chance of referrals. 

 

The most important element of these written marketing opportunities is the tone of voice. This is where professional copywriting or ghostwriting helps a lot. Because most of us struggle to translate how we feel into words that express our true compassion and empathy. 

 

I’d love to help you communicate who you really are so you can help more people!

Let's Talk!

Does this sound like what you're looking for? Are you thinking that I would be a good fit for you?

 

Awesome! Let's set up some time to talk about your business and what you're looking for in a marketing consultant. I have lots of practice with this and will be able to let you know pretty quickly if we'll be a good fit for each other.

 

Let's talk!

Call

T: 310.780.5551

Email

vginsburg@

swellstrategies.com

LinkedIn

virginiaginsburg