Palm Trees

About Me

Hi, I'm Virginia Ginsburg of Swell Strategies. I have been coaching and consulting with entrepreneurs and small business owners since 2004. I love working closely with owners and executive teams to help them shape authentic, meaningful marketing. It's easy to waste money generating pretty marketing campaigns that won't ever result in revenue.


I work strategically to match your budget to your marketing goals and give you no-BS advice for when, where, and how to invest in marketing. 

Most marketing people will sell you the moon and the stars. They'll tell you they can turn your business around with one simple tactic. After working for +20 years in marketing, I know better. Marketing is essential, and it always takes effort, strategy, and time. There are very few overnight successes or silver bullets. I'm not going to hide the truth about what it takes to grow your business, but I will dive in headfirst to find out what levers we need to pull for your specific product in your specific market.

​My undergraduate degree is in Journalism, and I have an MBA from the University of Southern California (2006). I became an independent marketing consultant in 2004 and am based in Santa Monica, California.

My qualifications include:

  • MBA from USC (2006)

  • Independent consultant for 15+ years

  • 20+ years in marketing

  • Specialize in working with small business owners, startups, and entrepreneurs

  • Writing & design skills

  • Team of expert freelancers who can help with tactical execution when needed

  • Not afraid to tell you if something is a bad idea

  • Not interested in selling you anything you don't need

  • Comfortable working with limited marketing budgets

  • Able to set & manage budgets

  • Collaborative - can work with existing employees, contractors, freelancers, etc.​​

  • Exceptional communication skills