Los Angeles Independent Marketing Consultant

Helping you grow your business with strategic marketing

Hi, I'm Different

I'm Virginia Ginsburg, and I'm a Marketing Consultant based in Los Angeles. I've been an independent consultant since 2004, and I have worked with more than 100 companies and organizations.

 

There aren’t a lot of people like me. 

 

I am an independent/consulting marketing manager, and I fit in a sweet spot between marketing agencies, freelancers, and full-time marketing managers. I cost less and accomplish more because of the way I run my practice. I keep just a small number of clients that are the perfect fit for my approach. Most of my clients work with me for more than five years, which they say is because I'm trustworthy and effective. One of my clients has been with me for more than 10 years! 

Marketing can be overwhelming, and it's hard to know who to hire and how much you need to spend. Here is how I differentiate what I do from other marketing options available:

  • I'm not a marketing agency. With me, you work with a senior-level executive (not a junior associate) and don't pay for firm overhead, executive team salaries, a sales & marketing budget, office overhead, IT dept., accounting dept., etc. I have a team of freelancers whom I pull in as needed for special projects, but I do most of the work myself.

  • I'm not a marketing freelancer. Unlike freelancers who provide tactical services like search engine optimization, web design, PR, etc., I serve as your marketing manager. I set the marketing strategy, do the work, and oversee any freelancers or other tactical experts and make sure your marketing efforts are effective, on budget, and work together. 

  • I'm different from a full-time marketing manager. With me, you don't cover payroll taxes and benefits. Hiring a full-time professional at my level is beyond most small businesses' budgets and needs. I act as your marketing manager at a fraction of the commitment. I can also manage any employees you already have such as graphic designers and writers. Together, we can make your marketing program much more powerful.

The best way to find out how I fit into your business is for us to talk. So please reach out if you would like to learn more! 

What I Do

I’m a consultant who works as your marketing manager. I work both strategically and hands-on to help companies grow. When necessary, I’ll bring in some of my favorite freelancers to do specialized work like publicity, web development, and other special projects, but you’ll always work directly with me, and I’ll oversee and manage all marketing activities to make sure they stay on-budget, on-message, and have maximum impact. 

 

Here are some of the things I can do to help your business grow:

1. Website

  • Make sure your website functions well & looks great

  • Optimize your site so you get found on Google 

  • Create web pages and content like a blog, online courses, eBooks, quizzes, surveys, and more

  • Do PR outreach to get your business in the news and send people to your website

  • Monitor website traffic/performance

2. Social Media

  • Figure out which social media platforms you can and should be on (e.g. Facebook, Instagram, Twitter, etc.)

  • Create your social media accounts and keep them running

  • Build & post social media content 

  • Set up partnerships, contests, special offers, and hashtags for your business

  • Run sponsored posts on social platforms

  • Monitor social media performance

3. Email Marketing

  • Build email lists 

  • Design, write and send email marketing campaigns

  • Monitor email marketing performance

4. Sales Materials

  • Plan and execute sales email strategy

  • Refine sales scripts

  • Build sales materials like presentations, demos, etc.

  • Set up webinars and other sales events

  • Create tradeshow booths and materials

  • Write/edit sales proposals

Let's Talk!

Does this sound like what you're looking for? Are you thinking that maybe I would be a good fit for you?

 

Awesome! Let's set up some time to talk about your business and what you're looking for in a marketing consultant. I have lots of practice with this and will be able to let you know pretty quickly if we'll be a good fit for each other.

 

There's no obligation to work with me, and my feelings won't be hurt if it's not a good fit. So let's talk!

Call

T: 310.780.5551

Email

vginsburg@

swellstrategies.com

LinkedIn

virginiaginsburg