I'm Virginia Ginsburg, and I am a Marketing Consultant. I serve as a part-time Marketing Director for small to medium-sized software companies. My clients hire me to provide strategic direction and day-to-day management of their marketing programs.
I design, plan, and manage marketing and promotional efforts like:
How can we keep our customers happy and buying more?
How do we make our company stand out from the competition?
Which new products should we build/acquire?
How should we price our products?
How should we package our products for better results?
What should we do to make our products more attractive in the market?
I work at the executive level of marketing. This means I look at the complete market picture, including developing unique product positioning, setting competitive pricing models, and designing and managing promotional activities including online and offline marketing, advertising and PR. I recruit, hire and manage freelancers and internal resources to do graphic design, social media, media outreach, SEO, and more.
I'm a business communication expert, with experience building customer acquisition plans, business plans, board presentations, and angel investor pitch decks. I've developed countless written and visual messages for all business audiences, including employees, board members, investors, vendors, partners, clients, and prospects. I'm a trained journalist and creative writer and enjoy the psychology, art, and science of writing for business audiences.
I partner with entrepreneurs who are interested in scaling their businesses. I have extensive experience in software and technology products, especially Software as a Service (SaaS), both business-to-business and business-to-consumer.
My client engagements are typically long-term. I become a member of the executive team and participate in executive meetings, plan strategy and oversee the execution of marketing and communications activities.
My undergraduate degree is in Journalism, and I have an MBA from the University of Southern California (2006). I became an independent marketing consultant in 2004 and am based in Santa Monica, California.
If you are interested in discussing how I can become your part-time Director of Marketing, please get in touch!