Palm Trees

Los Angeles Independent Marketing Consultant

Hi! I'm Virginia Ginsburg, and I'm a marketing consultant based in Los Angeles. I've been an independent marketing consultant since 2004, and I have worked with more than 100 companies and organizations.

Professional Services

I’m a consultant who works as your marketing manager. I work both strategically and hands-on to help companies grow. When necessary, I’ll bring in some of my favorite freelancers to do specialized work like publicity, web development, and other special projects, but you’ll always work directly with me, and I’ll oversee and manage all marketing activities to make sure they stay on-budget, on-message, and have maximum impact. 

Website Management

  • Make sure your website functions well & looks great

  • Optimize your site so you get found on Google 

  • Create web pages and content like a blog, online courses, eBooks, quizzes, surveys, and more

  • Do PR outreach to get your business in the news and send people to your website

  • Monitor website traffic/performance


Social Media Management

  • Figure out which social media platforms you can and should be on (e.g. Facebook, Instagram, Twitter, etc.)

  • Create your social media accounts and keep them running

  • Build & post social media content 

  • Set up partnerships, contests, special offers, and hashtags for your business

  • Run sponsored posts on social platforms

  • Monitor social media performance

 

Marketing Consulting

  • Marketing Consulting

  • Product/brand positioning

  • Marketing budget

  • Marketing strategy

  • Market analysis

  • Competitive analysis

  • Product strategy

  • Sales strategy

  • Pricing strategy

  • Distribution models

  • Communication Strategy

  • Internal/external communication strategy

  • Public relations strategy

 

Sales Materials 

  • Plan and execute sales email strategy

  • Refine sales scripts

  • Build sales materials like presentations, demos, etc.

  • Set up webinars and other sales events

  • Create tradeshow booths and materials

  • Write/edit sales proposals

Copywriting & Editing

  • Web pages & Landing pages

  • eBooks

  • Articles

  • Blog posts

  • Online training courses

  • Email marketing

  • Press releases

  • Profile pages (e.g. LinkedIn, professional directories, etc.)

 

Email Marketing

  • Build email lists 

  • Design, write and send email marketing campaigns

  • Monitor email marketing performance

Let's Talk!

Does this sound like what you're looking for? Are you thinking that I would be a good fit for you?

 

Awesome! Let's set up some time to talk about your business and what you're looking for in a marketing consultant. I have lots of practice with this and will be able to let you know pretty quickly if we'll be a good fit for each other.

Let's talk!

Call

T: 310.780.5551

Email

vginsburg@

swellstrategies.com

LinkedIn

virginiaginsburg