Telephone and
e-mail produce the highest response rate at 2.60% and 2.45% for direct
marketing media channels for generating leads.
--Direct Marketing Association, November 2006
E-mail marketing
consultants consider an open rate of about 20% and a click-through rate
of 4% to 5% to be a highly effective e-mail campaign.
--WebSurveyor Corp, October 2006
47% of
small business owners use the internet to market or advertise their
business.
--Open from American Express, May 2006
Marketing Strategy
Marketing has been proven to make an impact on a small businesses’ success, and having a strategic marketing plan in place makes a significant impact on the overall effects of marketing investment.
Where does
your marketing money go?
Are you reaching your critical target audiences or
throwing your money
away?
We can help business owners who want to:
- Increase gross sales
- Increase total market share
- Intelligently test new products, markets and services
- Determine appropriate pricing, distribution, etc. of existing and new products and services
Our Strategic Marketing services can help you budget your marketing expenditures, and we can also manage your (or our) graphic designers, copywriters, and advertising/PR executives to ensure the work gets done correctly.
For more information about our marketing services,
visit our marketing subsidiary, accordionmarketing.
