- Nora Wallace Walsh
CEO, State of the Heart Fitness
"Swell Strategies' marketing expertise has been invaluable to
my business. With thorough research and interviews with my key employees,
she put together a marketing plan for the company that includes a budget,
some foundational marketing activities for the year and a re-prioritizing
of marketing tactics. In other words, where there once was nothing,
now there is a focused and strategic plan in place."
-Coco Klinkenberg
CFO & VP, Angstrom Lighting
"For the past five years Virginia and Swell Strategies have been
an extension of our marketing team; they are indispensable. Virginia
is the marketing professional's dream team player - she demonstrates
clear, strategic thinking and provides sound and timely counsel that
is cost-effective."
-Lynn Purdy
VP, Marketing, Calypso Medical Technologies
-Jan Damper
President, Board of Directors, Founders' Church
"Thanks to Virginia, I've successfully branded my business. She
has the ability to really listen, uncover what's unique about me and
my business, and put all that into a marketing plan that works. My marketing
materials and my message are clear and consistent, and people 'get me.'
When I walk into a room of strangers I am confident that I can clearly
communicate what I do and easily identify potential clients."
-Linda Landon President
DreamVentures Unlimited
Swell Strategies conducted a feasibility study that
was the basis of our decision to move ahead with the development of
our new software product. Virginia's knowledge of the industry combined
with her understanding of running a successful business made me feel
more confident about our product's market potential, and we are moving
towards a launch later this year.
-Monique Stover, Founder & CEO, ECI Software, Inc.
Swell Strategies is a consulting firm that helps entrepreneurs build and grow their businesses. Our passion is working with entrepreneurial people who are determined to realize their goals. We support entrepreneurs and small business owners in creating awesome business plans that get funded and help your business grow. We also have a full-service marketing firm, Accordion Marketing, which provides everything a small business with 1-50 employees needs to grow.
Virginia Ginsburg, MBA
President & Chief Consultant
Virginia has more than 15 years of experience in marketing and communications and a deep understanding of business planning and management. She specializes in working with small business owners, entrepreneurs and solopreneurs to help them grow their businesses and achieve their dreams.
Virginia founded Swell Strategies in 2004 based on her keen interest in working with entrepreneurial companies. An entrepreneur herself who has started four of her own companies, she merged her knowledge of marketing with her training as an MBA to create a unique service offering for entrepreneurs in need of assistance and expertise.
Virginia is industry-agnostic: her clients are in all different types of industries and serve local, national and international markets. Her core skill is recognizing the patterns that make all great businesses grow and applying those patterns to her clients’ unique business.
Throughout her career Virginia has developed marketing plans, business plans and organizational strategies for businesses of all sizes, from start-ups to public companies, from a broad range of industries, including service, entertainment, healthcare, technology and consumer products. She has developed brands, provided counseling and media training for executives, prepared marketing and crisis communications plans and organized special events for clients. Additionally, her career as a media relations specialist garnered coverage for her clients in publications including BusinessWeek, Newsweek, USA Today, Forbes, Fortune, New York Times, Wall Street Journal, as well as top trade and local publications and broadcast outlets such as ABC, CNN, CNBC and NBC.
Virginia holds an MBA from the University of Southern California, where she specialized in marketing and entrepreneurship, and a BA in journalism with an emphasis in public relations from Humboldt State University, California.
She is a member of the Board, Professional Coaches, Mentors and Advisors (PCMA) and member of the Board, USC Alumni Events. Virginia is a distinguished lecturer in the USC Lloyd Greif Center for Entrepreneurial Studies and has presented at numerous Chambers of Commerce, Clubs and Professional Associations on the subject of marketing and entrepreneurship.
